Sponsors can make a HUGE impact on your bottom line, not only from a product standpoint or for the services or funds they provide, but also from the cross-promotional marketing that normally occurs.

This article will focus on those things you can do during the long off-season to keep your guests engaged and looking forward to when your doors are open again.

This week we are highlighting a great article written by Carol Miller over at the American Farm Marketer.  Figuring out what to charge for things can be a daunting task.  Carol shares some research that can help us understand some of the human psychology behind how our guests will view our prices.

Pricing Tricks Proven By Research
by: Carol Miller of American Farm Marketer

Although there have been very few studies conducted about plant pricing, pricing in general has been studied in just every imaginable way possible.

We’ve sifted through some of the most important studies for you. Most of these you’re already using, but some of the o...

Last week, we talked about whether or not printed marketing materials are a thing of the past. Although I believe printed materials still play a key part in an aggressive marketing campaign, there is no denying that our digital marketing efforts are now a better way to reach our customers in a very targeted fashion. As we transition more and more to digital marketing, it is critical that you have a way to tell what is working and what is not. That is where website analytics becomes a critical component to analyzing where your website traffic is coming from. For those not familiar with website analytics, it is simply a web-based dashboa...

With things like Facebook ads, Twitter followers, e-mail marketing lists, and other digital marketing options, we have options other than paying to have thousands of coupons, brochures and posters printed every year. Does that mean that printed material has become obsolete and should be removed from our marketing plan? Even though our digital marketing efforts should be one of the key components of our marketing plan, I personally think that printed material can still play a key part in our success if done correctly.

Finding local businessess to get involved and sponsor your Agritourism venue can be a “make it or break it” difference in your success, especially when you are starting out. This article will give you 14 practical steps for identifying, securing, & keeping sponsors for your venue.  This article will give you 14 practical steps for identifying, securing, & keeping sponsors for your venue.

Step 1:  Establish a Timeline

So when should you contact sponsors for your event?  We find the earlier the better.  Sometimes you are asking for materials or funds that you need in order to build a new structure or event at your venue.  We find that s...